# Leads

Leads are people who reached out through the site. They are always on. There is no switch to hide the board.

## Find a lead

Admin → **Leads**. Use **Board** or **List**. Search by name, email, or phone. Filter by program (what they asked about). Press **Filter**.

![Leads board, with markers on the heading, a lead card, and search](./assets/admin-leads.webp)

Orange numbers:

1. The Leads screen
2. A lead card. Press the name to open it.
3. Search

On a phone:

![Leads board on a phone](./assets/admin-leads-mobile.webp)

## Open a lead

The header has their stage. Demo stages are **New**, **Contacted**, **Booked**, **First visit done**, **Won**, and **Lost**. Your site can use different names. Ask your agent to change the pipeline.

![A lead record, with the stage menu and reach-out box marked](./assets/admin-lead-detail.webp)

Orange numbers:

1. **Stage.** Pick a new stage to move them. That is how you “move a lead.”
2. **Reach out** — text, log a call, or leave a note

**Reach out** has three tabs:

- **Text** — send a text if they opted in
- **Log call** — note a phone call
- **Note** — save a note for staff

You can also **Call** or **Text from my phone**.

## Make them a customer

Move the lead to **Won**. Then press **Make them a customer** (your site may say “member” or “client” instead). That creates a [customer](./customers.md) record. Quotes, invoices, and plans need that record.

If the button errors, they are not in Won yet, or they already have a customer record.

## How leads arrive

A visitor fills a form on the public site. That form’s kind is `lead`. A won path later becomes a customer.

A form of kind `request` only emails staff. It does not create a lead.

Spam-trap submissions are rejected with a visible error. If a visitor sees that, ask them to contact you directly. Browser autofill can fill a hidden field by mistake.

## Follow-up messages

The site can text or email a lead on a schedule. That lives in site config, not in a settings screen. Ask your agent to change the wording or timing. See [Messages](./messages.md).

## What you cannot do here

You cannot turn the leads board off from admin. Turning leads off so forms only email you is still planned. Until then, every lead form creates a lead.